Terra (LUNA) Cryptocurrency - ICO Review, Rating and Details of Terra ICO (Token Sale) - Rating: Not Rated

A price-stable cryptocurrency designed for mass adoption. We are building financial infrastructure for the next generation of decentralized applications.

Features & Highlights

  • We need a decentralized stablecoin
    • Cryptocurrencies have the potential to transform the financial landscape. Yet, price volatility remains a major barrier for mass adoption. Our answer is Terra, a decentralized stablecoin to become a new global currency.
  • With a clear adoption roadmap
    • A currency that can't be used at checkout is useless. Terra is launching with a formidable alliance of commerce platforms, with $25 billion in annual transaction volume and 45 million customers. Terra is poised to become a medium of exchange at massive scale.
  • To set the stage for financial disruption
    • For too long, financial institutions have neglected innovation at the expense of their customers. Beyond being a currency, Terra will become an open platform for disruptive financial dApps and grow the real GDP of the blockchain economy.

Team Members

  • Daniel Shin, Co-Founder, Dan is the founder and former CEO of TicketMonster, Korea's leading e-commerce platform with $3.5 billion in GMV. He is also a co-founder and board member of Fast Track Asia, a company-builder that established and sold multiple businesses including Fast Five (office sharing platform) and FoodFly (food delivery, acquired by Yogiyo). Dan is one of the best known entrepreneurs and investors in East Asia, with extensive expertise and deep networks in e-commerce. He has a BS in Economics from Wharton Undergrad. Linkedin.

  • Do Kwon, Co-Founder, Do is the founder and former CEO of Anyfi, a wireless mesh network startup building one of the most sophisticated decentralized applications in real world use. During his time at Anyfi, Do co-invented several of the company's key patents around decentralized networks and routing systems. Do was a software engineer at Microsoft and Apple, and studied Computer Science at Stanford. Linkedin.

  • Nicholas Platias, Head of Research, Nicholas founded Guru Labs, a Lightspeed backed machine learning startup that models risk and fraud in commercial insurance. He previously developed algorithms and distributed systems while at Nest (acquired by Google) and RelateIQ (acquired by Salesforce). Nicholas studied Math and Computer Science at Stanford and has won numerous medals at Math Olympiads. Linkedin.

  • Evan Kereiakes, Core Researcher, Evan brings a wealth of experience, having worked at the Federal Reserve Bank of New York for over 7 years. He was most recently the Head Japanese Portfolio Manager and Trading Operations Manager for the foreign reserves portfolio. Prior to that, he was an Economic Analyst at the U.S. Treasury, and he also worked at the White House National Economic Council. Evan holds an MBA from the University of Chicago, and engineering degrees from Duke and the University of Illinois. Linkedin.

  • Marco Di Maggio, Core Researcher, Marco Di Maggio is a Professor of Finance at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research and a visiting Professor at the Federal Reserve of Philadelphia and at the European Central Bank. Professor Di Maggio received his PhD in Economics from MIT, and in 2016 Poets and Quants named him to its list of the Best 40 under 40 Business School Professors. Linkedin.

  • Don Kim, Head of Business, Don was a Business Development manager at the Korean cryptocurrency exchange GOPAX, where he saw the company grow from launch to 250M+ USD in daily volume. Prior to GOPAX, Don was a Military Diplomacy officer for the Korean Air Force, and studied Government at Harvard. Linkedin.

  • Gigi Kwon, Head of Communications, Gigi was a Marketing Manager at Uber's Korea office, serving as the local lead for Uber’s product marketing and Uber Eats’ CRM and paid online campaigns. Prior to that, she worked as an Associate at a boutique PR agency based in New York, developing and implementing strategic communications plans for a wide variety of clients. She studied Communications at the University of Pennsylvania. Linkedin.

  • Joon Kim, Chief Legal Officer, Joon worked in the New York office of Goldman Sachs as an Assistant General Counsel and Vice President, providing legal guidance within the asset management division. He also worked at a New York-based private equity firm focused on investing in financial services companies. Before becoming an in-house counsel, he worked at international law firms, including Kirkland & Ellis LLP, focusing on corporate and private fund matters. He has a BA from New York University and a JD from Cornell Law School. He is admitted to practice law in the State of New York. Linkedin.

  • Ophelia Cai, Corporate Strategy Lead, Ophelia enjoys thinking about the big picture and brings to Terra her expertise from leading strategy at a Chinese family office, a hedge fund technology startup and a Beijing based blockchain investment house. Prior to this she was an impact investing expert at BlackRock, where she helped to develop the firm’s carbon foot-printing methodology. Ophelia is a Schwarzman Scholar and holds a Masters in Global Affairs from Tsinghua and a BA in Economics and Management from the University of Oxford. Linkedin.

Partnership Overview

  • Binance Labs - Binance Labs is a social impact fund and an initiative to incubate, invest, and empower blockchain and cryptocurrency entrepreneurs, projects, and communities. Its mission is to solve the problems that matter most to the ecosystem and change the world for the better.

  • Huobi Capital - Huobi Capital is the investment arm of Huobi Group, focusing exclusively on ventures and projects related to blockchain technology, digital currency, and crypto assets. They provide Huobi ecosystem rich resources to blockchain projects including Huobi exchanges, Huobi News, Huobi Labs, Huobi Mining Pool, Huobi Eco Fund, Huobi partners’ resources and etc.

  • OKEx - OKEx is a world-leading digital asset exchange, providing advanced financial services to traders globally by using blockchain technology. OKEx provides hundreds of token & futures trading pairs to help traders to optimize their strategy. They are also one of the top digital asset exchanges by trading volume, serving millions of users in over 100 countries. Their BTC futures trade has nearly $1.5B of volume daily, and is widely recognized as the gold standard for the industry.

  • Monex Group - Monex Group is a financial services company in Japan. The company aims to provide world-class financial services to individual investors as an integrated online financial services broker.It endeavors to build a true financial infrastructure for individuals and to provide the best possible services needed by individuals, thereby contributing to society. Monex was jointly established in April of 1999 by Oki Matsumoto and Sony Corporation under this philosophy, and opened for business in October of the same year in timing with the complete liberation of securities transaction fees.

  • Polychain Capital - The emergence of bitcoin and subsequent blockchain technologies has generated a new digital asset class in which scarcity is based on mathematical properties. Through cryptographic verification and game-theoretic equilibrium, blockchain-based digital assets can be created, issued, and transmitted using software. Polychain Capital is committed to exceptional returns for investors through actively managed portfolios of these blockchain assets.

  • FBG Capital - FBG Capital is a digital asset management firm in blockchain-based capital market.

  • Hashed - Hashed, based in San Francisco and Seoul, is the largest crypto assets fund and community builder in South Korea. The team was founded by serial entrepreneurs, company operators, and systems engineers, who are passionate about enabling the global adoption of blockchain through education, acceleration and impact investments.

  • Dunamu & Partners - Founded in 2018, Dunamu & Partners is an investment copmany based in Seoul, South Korea. It is looking for passionate and dedicated entrepreneurs.

  • 1kx - 1kx is an early stage token fund built upon the above thesis.

  • Arrington XRP Capital - Arrington XRP Capital is a digital asset management firm in blockchain-based capital markets.

  • Passport Capital - Passport Capital, LLC is a San Francisco-based, global thematic investment firm founded by John H. Burbank III in 2000. They invest in things that have never happened before.

  • HOF Capital - HOF Capital is a global technology investment firm that leverages its global limited partner network to help founders build massive businesses. HOF Capital is backed by 70 of the world’s most influential families and organizations. They partner with ambitious entrepreneurs from idea to IPO, helping them build the next generation of leading technology companies.

  • TransLink Capital - For US-based startups, identifying and accessing strategic partners in Asia can sometimes seem like a daunting challenge. With TransLink Capital’s support, guidance, and relationships with the most significant companies in Asia, our portfolio companies can develop the necessary long-term partnerships to transform their businesses and expand in Asia and beyond.

  • Kakao Ventures - Kakao Ventures is one of the leading early-stage VCs in Korea, with a focus in everything mobile and software. Kakao Ventures believes in harnessing the power of startups to change their world. Their mission statement is to be the backers of smart entrepreneurs who set their courses, in the form of startups armed with competitive edge, to solve real world problems. Kakao Ventures specializes in helping entrepreneurs from super-early stages. They have a track record of identifying strong contenders and investing in startup teams at their nascency, and also provide startups with access to the tightly-knit "Kakao Ventures Family" of portfolio companies that share the sense of camaraderie and DNA of game changers.

  • Nirvana Capital - Nirvana Capital is a San Francisco/Beijing based blockchain fund that focused on primary market investment. Its founding partners are also early supporters of Ethereum. To bring together ecosystems that revolutionize the social productions and labor relations with the communities underneath, Nirvana Capital provides end-to-end strong support to its portfolio projects, including advisory on strategies/operations and resources matching. Our investment themes mainly include public chains and protocols.

  • 100 & 100 Venture Capital - 100 & 100 Venture Capital is an investment firm focused exclusively on venture projects about the blockchain tech, cryptocurrency and related assets.

  • alphanonce - alphanonce is a software solution provider building a better trading environment with affluent finance & engineering expertise.

  • Kakao Investment - Incorporated in 2015, Kakao Investment is a 100% subsidiary of Kakao which specializes in venture capital investments.Based on Kakao’s philosophy of “Connect Everything”, Kakao Investment seeks to invest and support innovative start-ups that can realize interpersonal connection and the connection of all of us to the things around us. Also Kakao Investment strives to foster a virtuous circle with in the venture environment by facilitating M&As and IPOs.

  • NEOPLY - NEOPLY, a Seoul-based startup accelerator, is focused on investing in South Korean startups. NEOPLY provides mentoring, angel-funding and workspace for startups . NEOPLY has incubated more than 40 startups since 2008. NEOPLY's first exit was with SundayToz, set to be listed on the KOSDAQ in 2013.

  • Divergence Digital - Divergence Digital Currency LP is a multi-strategy crypto fund based in Los Angeles and San Francisco.

  • GBIC - GBIC (Global Blockchain Innovative Capital) is a global hub for blockchain technology that furthers the development, acceleration and launch of blockchain projects. Our value comprises of three core fundamentals: Strategic Investment, Global Community Building, and Best in Class Partners.

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