Atlas Network (ATLS) Blockchain Protocol - ICO Review, Rating and Details of Atlas Network ICO (Token Sale) - Rating: Gamble

ATLAS is a decentralized, tokenized travel platform that distributes the economical benefits out of the hands of mega corporations and give it back into to consumers, content creators and suppliers. The Platform will fairly compensate content creators, and remove the commission burden and inefficiency that is plaguing the current travel ecosystem. This allows travel businesses to retain profits they can re-invest in products, services and innovations. An open and transparent platform is empowering all stakeholders in the industry.

Features & Highlights

  • Decentralized Database: Each entity can access records on the entire database via our external API, but no single entity controls the data or the information. Atlas will capture all user data and relevant information about a venue into the blockchain, including its reviews/ratings and transactions.

  • Publicly Accessible Blockchain: Atlas enables the creation of verifiable data, files and processes on the blockchain, which are shared to allow anyone to view the contents stored inside. Atlas will make all blockchain inf rastructure publicly accessible through our API, inherently rendering the system to be transparent and trustworthy.

  • Authorship and Ownership Protection: Users and suppliers are empowered because they have control over their information and transactions. Additionally, blockchain enables the attribution of digital content with unique IDs and certificates of authenticity to protect the authors. For the content producers and viewers on the protocol, creating a blockchain-enabled social media system will facilitate tracking of the content, author, timestamp, viewership, comments, as well as votes/likes in a public record.

  • Smart-Contract Based Governance: Allows the automatic enforcement of rules and conditions for a transaction to occur. This, in turn, enables the creation of a decentralized travel ecosystem that is self-regulating and transparent. With Smart Contracts, content creators will be automatically rewarded when posting content and when users vote for their content. Business venues can also set up automatic predetermined rewards for users when they post content about their venue.
    • Custom Contract API: Atlas enables developers to create and customize Smart Contracts f rom a list of templates on the Atlas platform without requiring extensive experience in Smart Contract development.
    • Channel Management API: Atlas enables developers to connect to various global channel management systems to obtain availability and pricing data for venues on the platform, as well as supporting instant confirmations for bookings.
  • Token Offering Infrastructure: Atlas provides an accessible f ramework for businesses to tap into the potential of the token economy without the challenging process of developing their own blockchain, industry compatible APIs and building a community.

Token Allocation

"Token Sale","Ecosystem","Team & Advisors","Blockchain Rewards","Company Reserve" {"name": "Token Sale","value": 35},{"name": "Ecosystem","value": 25},{"name": "Team & Advisors","value": 15},{"name": "Blockchain Rewards","value": 15},{"name": "Company Reserve","value": 10}

Token Allocation & Release Note

  • Token Sale: 35% of total supply
  • Ecosystem: 25% of total supply
  • Team & Advisors: 15% of total supply
  • Blockchain Rewards: 15% of total supply
  • Company Reserve: 10% of total supply
  • Private Round Vesting Period:6 months lock-up, then vest over 4 months
  • Seed Round Vesting Period:6months lock-up
  • Company Vesting Period:3 years lock-up
  • Team and Advisors Vesting Period:3 years lock-up
  • Blockchain Rewards Pool Vesting Period:Lock-up to Atlas Dapp online

Token Utility & Use Cases

The value of the ecosystem multiplies when tokens can bring more use-cases and utilities into it. Atlas is not only used to incentivize content but also as a unit of exchange for real goods and services and other various use-cases that can be devised by ecosystem participants. ATLS is the currency within this ecosystem that can be adopted by travel businesses and 3rd party developers. It is also the base currency for token offerings by businesses in the ecosystem. We will use the Atlas app as an example to demonstrate the use cases of ATLS, which are content, transactions and advertising.

  • Content
    • To incentivize content creation, it is of utmost importance to have a fair and decentralized system to attach value to the various forms of content created. There are 3 ways that content creators can be rewarded.
      • From the system: There will be an annual supply of ATLS and airdrops f rom the reserve to reward content creators and curators.
      • Peer-to-Peer: Users can choose to reward content creators who provide valuable information by paying ATLS directly to them...
      • Venues-to-Users: Business venues can reward users who create content about its venues by offering payment in ATLS. Conflicts of interests can be avoided by using a smart contract system that ensures payments are independent of whether the content is positive or negative in nature.
  • Transactions
    • The Atlas app will operate on a zero commission basis for transactions, which will provide significant savings for the vendors (hotels typically pay 15-25% commission to OTAs). Vendors transacting with tokens will also save on the various transaction costs associated with foreign currency conversion and cross-border bank charges. These real savings will help to kick-start the ecosystem by drawing more quality suppliers to the community. Businesses are encouraged to provide 3-5% loyalty rebate in ATLS directly to the consumers from the commissions saved for transactions, in exchange for cross-vendors user data by consent.
    • In a perfect scenario, ATLS would be the means of payment for all transactions within the ecosystem for goods, services and activities. We do recognize that the full adoption of the token as the only mean of transactions will require a strong network effect, which will take time. As such, we will adopt a gradual approach to e-commerce transactions.
  • Coupons and Vouchers
    • In the early stages, we will start by issuing coupon purchases via ATLS. Venues are encouraged to issue coupons on the platform which can function as discount vouchers on food & beverage or redeemable services such as room upgrades. Vouchers will have real value and utility to consumers but will not constitute such a large current account exposure to vendors. Vendors can treat them more as advertising and promotion expenditure. As the network effect of the platform grows and usage of digital currency spreads, vendors will develop full confidence in the stability of ATLS. At such time, full token payments for goods and services will be rolled out.
  • Acceptance of Fiat Payment
    • Atlas will accept payment in fiat and convert it to ATLS on the users’ behalf with a 5% service fee. Fiat raised via service fees will be used to purchase ATLS, which will be added to the reserve.
  • Advertising / Direct Marketing
    • Atlas can also be seen as a distributed network of users profile with complete cross- vendors purchase history and transactional data of the entire travel ecosystem. Enabled by blockchain, it provides a revolutionized new opportunity for consumers and advertisers to connect. Travel businesses are able to use ATLS to pay for consumers profile and direct marketing on a consent basis at the Atlas platform. Advertisers have the option to pay in fiat, which will then be converted into ATLS, with an additional 5% charge.
    • The Atlas app, as an example, will provide direct engagement between users and advertisers. Users can opt-in to disclose their own data and receive promotional info. In this transparent and decentralized system, advertisers will have a greater return on investment as the middleman is removed and they pay for direct and more effective 1-to-1 engagement with consumers. This more efficient advertising economy benefits both the advertisers and the consumers.
    • Here are 4 examples of advertising features that will be provided by the Atlas app, a DApp developed by the team on the Atlas Network.
      • Banner and In-feeds Advertising
        • An ad-placement back-end will be developed and made available on the Atlas Network. Advertisers can then choose to target relevant demographics and socio- graphics, paying the respective costs in ATLS. Combined with user-profile analysis aided by AI, the platform will assign a value to each individual account. The platform will record who clicked through on display and in-feed ads on the Atlas App, and the advertising proceeds will be paid in ATLS.
      • Direct Messaging and Targeted Advertising
        • Users can opt-in to disclose their user profile and choose to receive advertising from approved brands directly in their inbox on the Atlas App. Based on user profiles, AI would recommend relevant brands and advertisers to the users. On a per-click basis, the advertising revenue will be paid directly to the consented consumers.
      • Bounty Rewards to Post Contents
        • Venues can directly encourage the creation of content for their venue by adding bounty rewards. To avoid conflict of interest, Smart Contracts can be set up to ensure that payment is not dependent on the positive or negative nature of the opinion but the popularity of the content.
      • Direct Engagement with KOLs
        • The world’s biggest KOLs already have amassed millions of followers on social media. On the Atlas App, we provide a direct engagement channel. KOLs are directly marketing their services and will benefit from zero transaction fees on our platform.

Roadmap & Updates

  • Q3 2019
    • Global launch of the Atlas DAPP, a location based experience recommendation app with content creator incentives based on a point system.
    • Incentivize network expansion and ramp up marketing.
  • Q4 2019
    • Launch Atlas Protocol Infrastructure which support third party businesses development. Launch Atlas functionality including content creation, curation reward systems, loyalty/ CRM system and facilitate all transaction types
    • The e-commerce feature will be integrated into the Atlas APP.
  • Q1 2020
    • Cross chain integration with Ontology and Klaytn
    • Optimized the platform for scale and growth.
    • First Atlas DevCon for Atlas community developers.

Team Members

  • Wu Zan - CEO
    • Graduated 1st-class-honour in Economic and Finance from University of Warwick and University of Tokyo.
    • Founder and CEO of Zanadu, the industry leading and multi-awards winning premium travel OTA and Travel Media Company in China.
    • 6 years with Morgan Stanley in investment banking and PE investment division at Hong Kong, Singapore and Shanghai office.
    • Global leader and regular speaker in the luxury travel space with extensive knowledge and network in the hotel and travel industry.
    • Linkedin
  • Phil Mak - CTO
    • Over 20 years’ experience in technology and web application development with proven ability to plan, build, and grow a digital business from scratch; solid understanding of software development, database design, security, UI design, user experience design, and agile development methodologies; and extensive experience in building, scaling, and implementing enterprise software systems.
    • Phil used to own and run a technology development company, building large scale website and tech solutions for clients such as Apple, The Economist, Disney, Skype, Sun Life Financial, and Virgin Atlantic.
    • Team-leader in Skype TV.
    • Avid believer of blockchain technology and an early investor in Bitcoin.
    • Linkedin
  • Dirk Eschenbacher - CMO
    • PhD in Design and Visual Communication from Central Academy of Fine Arts.
    • A multi-award winning creative director and tech entrepreneur with extensive experience in design, technology, filmmaking, branding and digital marketing.
    • Held several senior creative positions with OgilvyOne, Ogilvy & Mather and DDB, across China and Asia, including Regional Creative Director at Asia Pacific and Managing Director at Ogilvy and DDB.
    • Winner of China’s first Cannes Cyber Lion and D&AD Yellow Pencil.
    • Linkedin
  • Alex Wang - COO
    • Alex has rich experience in managing e-commerce, content and media companies, from technology start-up to listed corporations. His past work experiences include:
    • Executive President and EVP of Viva Mobile Media, a US$40MM funded mobile news and magazine tech company.
    • Managing director and China head for Singapore-listed jewellery e-commerce company, Gems TV.
    • Senior producer at MTV China and China representative of Viacom.
    • Creative director and programming head for Shanghai Media Group’s Mobile TV business.
    • Producer and executive producer for DMG, a leading advertising and entertainment company in China with business in film, TV and commercial production.
    • Linkedin
  • Neo Liu - Senior Architect
    • Previously senior programmer at Leyou, major e-commerce company in China.
    • Rich experience in software design and development.
    • More than 7 years of e-commerce system development.
    • In depth understanding with decentralized system architecture.
    • Linkedin
  • James McBride - Advisor
    • Co-founder and CEO of Nihi Hotels, previously President of YTL Hotels, VP of Rosewood Hotels, VP of Ritz Carlton
    • 2016 “Hotelier of the Year” by the Hotels Magazine
  • MX Kuok - Advisor
    • Board Director of Shangri-la Hotels and Director of Kuok Group
    • Experienced investor in the travel industry and TMT space
  • David Aronovitch - Advisor
    • Head of South East Asia investment banking at Morgan Stanley
    • Global co-head of consumer retail group at Morgan Stanley
  • Jimmy Zhong - Advisor
    • B.S., Emory University, Computer Science and Mathematics, Magna Cum Laude
    • 500-startup Alum, Founder of multiple successful VC backed/exited startups
  • Ding'an Fei - Advisor
    • Managing Partner of Ledger Capital
    • Experienced TMT investor formerly with Warburg Pincus
  • Emma Liao - Advisor
    • Co-founder of Ultrain, a next generation public-blockchain
    • Founder and CEO of Pioneer Capital Solutions
  • Jonathan Ha - Advisor
    • Founder & CEO of Red Pulse (RPX), a tokenized research ecosystem for China’s economy and capital markets
    • CFA Charterholder
  • Alex Alt - Advisor
    • Former President of the Sabre Hospitality Solution, the biggest GDS company in the world
    • President and CEO at Blue Star Sports
  • Edmund Chu - Advisor
    • Co-founder and Partner of Kosmos Investment with footballer Gerard Pique and Rakuten founder Hiroshi Mikitani
    • President of TECHEETAH Formula E team
    • Managing Director (Global) of SECA
  • Jimmy Hu - Advisor
    • Founder & CEO of APEX Network (CPX)
    • Forbes China 30 Under 30

Partnership Overview

  • Zanadu have built a community of more than one million influential and loyal users through the use of successful and established partnerships with the worlds best hotels, travel suppliers, consumer brands and media platforms.These strong relationships, networks and user-base are already in place and will allow Atlas fast adoption for real-world usage and rapid expansion in the travel industry.

  • Tencent is an internet-based technology and cultural enterprise headquartered in Shenzhen, China. Founded in 1998, Tencent’s mission is to “improve the quality of life through Internet value-added services”. This will be done via the delivery of integrated internet solutions to billions of netizens through its “user oriented” business philosophy.

  • Matrix Partners China is committed to building long-term relationships with outstanding entrepreneurs and helping them build significant, industry-leading companies. Affiliated with Matrix Partners, a premier U.S. venture capital firm, Matrix Partners China was founded in 2008 to focus exclusively on investments in China. Since its inception in 1977, Matrix Partners has made hundreds of investments and played an active role in the development of many successful businesses, 50 of which went on to IPO, and 75 of which have gone on to profitable M&A events. The firm consistently ranks in the top venture firms in terms of returns to its investors. Matrix Partners China combines local knowledge with global experience and vision. Our team consists of both former entrepreneurs and experienced investors. Our past successes include Focus Media, Eachnet, and Baidu, among others. We invest across multiple sectors and stages.

  • Ledger Capital is a financial services and investment firm focused on digital assets and blockchain enablement of the real economy. They provide capital, expertise, and managed services to exceptional teams, corporations, and government-backed initiatives that are looking to tackle problems in large mature markets and verticals with blockchain technology. Their core team consists of seasoned tech entrepreneurs, leaders of blockchain technology projects, and executives of top investment firms.

  • Ground X is the blockchain subsidiary of Korea’s largest mobile platform, Kakao, with over 50 million monthly users. By developing a scalable blockchain platform with tangible and practical blockchain services, Ground X aspires to achieve mass adoption of blockchain-empowered services as to substantiate the value and utility of blockchain technology.

  • NEO GLOBAL CAPITAL Founded in December 2017, NEO Global Capital (NGC) strives to become one of the best investment platforms in the blockchain industry by professionally adopting best practices from traditional investments; selectively partnering with leading investment professionals and technical developers in the world; while strategically leveraging and amplifying the NEO ecosystem to create lasting competitive advantages. NGC is one of the largest institutional investor of blockchain technologies and has been a key contributor to a number of leading projects including Zilliqa, Ontology, NKN, Oasis, Mainframe, Certik, Bluzelle, and Iotex.

  • OGC is a leading venture capital fund focused exclusively in blockchain investment, with backing of tier one investors globally and managed by a highly experienced investment team. Their mission is to support the development of blockchain technologies worldwide and accelerate real adoption of business applications within the blockchain ecosystem. OGC’s first fund, “Astra1”, has assets under management of 100 million USD. They sincerely welcome passionate industry professionals and future thought leaders, to join the OGC family.

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